The RP70A Hydraulic Rail Stressor is used to pull heavy rail tracks for stressing and in preparation for thermite welding. The product was relaunched in the European, Middle East, and African markets to enhance its visibility and market penetration. This initiative will involve updated marketing strategies and improved product features to serve Enerpac's rail industry customers better.
We filmed a Hydraulic Rail Stressor Kit demonstration at a live rail track in Long Marston, Warwickshire. Supported by product experts and a videography team, the one-day shoot took place in cold conditions to showcase the product's benefits: mobility, easy assembly, and no need for a power take-off line, an ideal solution for the rail industry. Used the location footage and tailored script for RP70A Hydraulic Rail Stressor Kit benefits. Created visual storyboards to then edit the video, then rendered 4K video format to upload to YouTube as shown below.
Video Script
We gathered product information from stakeholders and created a video script outlining the structure, length, and format. The script details the text for each scene and the motion graphics actions, incorporating the Enerpac brand with the raw footage.
Video Storyboards
After the Stakeholders approved the script, a running order was created to develop a visual storyboard that illustrates the video's style and flow in the video composition.
Video
Edited the video by applying colour correction to highlight the product, and added chapter markers, audio narration, and licensed background music to enhance the composition.
The final video was rendered in format for the stakeholder review process using frame.io, and once approved, it was published on social media platforms with an embedded link on the Enerpac website for potential sales. The video capture text also has been translated into different languages for publishing on YouTube (over 4.4K views in one year) for global regionals.