Previous Enerpac videos used static images and non-location footage, which didn't show customers the product in a live operation solution. We found mining and power generation locations in Wales and England to show the benefits of the cylinder's product range (durability, productivity, versatility). During to the video shoot I used continuously controlled camera movement including; gimble, drone, pan and zoom.
To generate potential sales, we used the YouTube links embedded on the Enerpac website. As of February 2024, the content has generated 7,000 views. We have discovered that products with video content are 8% more likely to result in an online sale.
Then used the location footage and tailored script to highlight the benefits of General Purpose Hydraulic Cylinders. Created visual storyboards to then video edit, then rendered 4K video format to upload to YouTube as shown below.
Video Script
Once the script is approved, it will outline the sequence for creating a visual storyboard that focuses on key product information for the industrial market.
Video Storyboard
After the Stakeholders approved the script, a running order was created to develop a visual storyboard that illustrates the video's style and flow in the video composition.
Video
Edited the video by applying colour correction to highlight the product, and added chapter markers, audio narration, and licensed background music to enhance the composition. The final video was rendered in format for the stakeholder review process using frame.io, Once approved, it was published on social media platforms with an embedded link on the Enerpac website for potential sales.