The Enerpac TL248 Track Lift System is a groundbreaking hydraulic solution that transforms complex rail track maintenance jobs into more productive, precise, and safer operations. It is an ideal solution for the rail industry.
Used the supplied footage from a US video shoot and tailored script to highlight the TL248 Track Lift System benefits. Video editing in Adobe Premiere Pro to create 4K video format for uploading to YouTube and embedded on the Enerpac website, for the purpose of potential sales generation. We have discovered that products with video content are 8% more likely to result in an online sale.
Video Script
We gathered product information from stakeholders and created a video script outlining the structure, length, and format. The script details the text for each scene and the motion graphics actions, incorporating the Enerpac brand with the raw footage.
Video
Edited the video by applying colour correction to highlight the product, and added chapter markers, audio narration, and licensed background music to enhance the composition.
The final video was rendered in video format for the stakeholder review process using frame.io. Once approved, it was published on social media platforms with an embedded link on the Enerpac website for potential sales. The video capture text also has been translated into different languages for publishing on YouTube (around 1K views in one year) for Americas regionals.