The hydraulic pin pullers provide a safe and efficient way for a single operator to extract pins from construction vehicles and manufacturing equipment. Damage to parts is prevented, as torching, lancing, or hammering are not required. An ideal solution for the heavy industry.
We filmed a hydraulic pin puller to demonstrate at a Caterpillar maintenance factory in the Netherlands. Supported by product experts and a videography team, to showcase the product's benefits: faster, safer, and easier to use. Used the location footage and tailored script for hydraulic pin pullers benefits. Created visual storyboards to then edit the video, then rendered 4K video format to upload to YouTube as shown below.
Video Script
We gathered product information from stakeholders and created a video script outlining the structure, length, and format. The script details the text for each scene and the motion graphics actions, incorporating the Enerpac brand with the raw footage.
Video Storyboard
After the Stakeholders approved the script, a running order was created to develop a visual storyboard that illustrates the video's style and flow in the video composition.
Video
Edited the video by applying colour correction to highlight the product, and added chapter markers, audio narration, and licensed background music to enhance the composition. The final video was rendered in format for the stakeholder review process using frame.io, and once approved, it was published on social media platforms with an embedded link on the Enerpac website for potential sales. The video capture text also has been translated into different languages for publishing on YouTube (over 4.1K views in one year) for global regionals.