Enerpac Machine Skates Product Launch

Enerpac Battery Powered Machine Skates is designed for Industrial Machine Movers and Millwrights, these new Battery Powered Machine Skates allow you to safely position loads of up to 50 metric tons with a single remote operator. Manoeuvre around tight corners, obstacles and even an incline of up to 3% with the agile dual drive motors and 360-degree tilt swivel saddle. Finding an industrial product gap and an extension of the Enerpac load skate range. There are competitors out there with similar products but with the full Heavy Lifting Technology range that is unique for customers. Using the product technical information and key features of the product, to create a range materials icluding video for Youtube launch in October 2022

Video Script

With all the product information collected from Stakeholders, we created a video script to plan out the structure, length size and video format required for the video; the text to appear on each scene and actions of motion graphics (using the Enerpac Brand) integrating with the raw footage from the video shoot.

Video Storyboards

Once the script has been approved by the Stakeholder, this shows a running order to create a visual storyboard of how the video would look and flow in the video composition. With directional arrows for the movement of objects in each scene.

Video Editing

After receiving the raw video footage from the video shoot, we catalogue the footage into manageable folders for each camera position. Then I opened the footage files into Abode After Effects to colour correct the footage for a natural gritty look, with the main focus on the product.

Video

Once the Storyboard has been approved by the Stakeholder, the composition of the video can be created in Abode After Effects, using both the script for text and the Storyboard for look and footage in each scene. The text also has been translated into different languages for publishing on YouTube (over 4.4K views in one year) for global regionals.

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