Enerpac Machines Movers Campiagn

Enerpac has long held a portfolio of tools that are ideal for Industrial Movers, Machine Movers and Millwrights. With the addition of some recent new products, this portfolio now provides a complete array of products for the safe, efficient and precise positioning of industrial machinery. We need to update our current assets to encompass these new products and create a campaign (brochure and video) that will build awareness with our target customers.

Script

Once the script had been approved with a focus on the key product information, this shows a running order to create a visual storyboard of how the video would look and flow in the video composition.

Storyboard

Once the script had been approved by the Stakeholder, this shows a running order to create a visual storyboard of how the video would look and flow in the video composition.

Video

Using Adobe After Effects, I created the videos for display on the screen inside the container. Colour correction was applied to the footage to focus on the product, by making sure the brand colours were consistent throughout the different source video footage. The composition of the video can be created in Adobe After Effects, using both the script for text, and the storyboard for visual order in each scene as reference.

Once the stakeholders had approved the video composition, the campaign video is published on social platforms to reach the Industrial Movers, Machine Movers and Millwrights for potential sales.

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